🎯 Strategy · Experience · Impact

Let's be honest
about transformation.

Most organizations don't need another consultant. They need the right partner — someone who steps in, works through their people, and leaves them stronger than before. H Factor is your fractional transformation partner. Part conductor. Part catalyst. Always human-first.

Human Centred
Purpose Driven
Measurable Impact
Services

Where I step in
and work with you.

What brings you here?
Most common starting point
“We’re going through a major change and it’s not landing the way we expected.”
Digital Transformation →
CX & EX Strategy
“We’ve lost touch with what our customers and teams actually need — and it shows.”
Redesign the experience →
Data & AI
“AI is on the table but we don’t know where to start — or what’s actually right for us.”
Cut through the noise →
Fractional Partner
“I need a senior person in the room consistently — not a report delivered from a distance.”
Explore fractional partnership →
💡

CX & EX Strategy

The numbers tell you what. The human stories tell you why. I connect both to move your organization forward.

🔄

Digital Transformation

Roadmaps that stick. Change that lands. Your people part of it from day one — because that's the only way it works.

🤖

Data & AI Enablement

Cutting through the noise to find what actually works. No vendor agenda — just clear thinking about what AI can genuinely do for your organization.

🤝

Fractional Transformation Partner

Sometimes you don't need a full engagement. You need the right person embedded in your reality on a consistent basis — sharing the risk, showing up with your team, staying long enough for it to actually land.

What makes it different

This isn't advisory from a distance. It's a seat at the table — with full investment in your outcomes, not your invoice.

The analogy

A sports team doesn't hire a head coach full-time for every challenge they face. They bring in a specialist — a sprint coach, a mental performance trainer, a play strategist — embedded with the team, working alongside the players, for exactly as long as the challenge requires. Then they move on, and the team is stronger for it.

That's what a fractional transformation partner does.

In practice, it looks like this
🏦

A financial institution is rolling out a new CRM and the internal team is stretched thin. They don't need a full firm — they need someone with senior experience to step in three days a week, sit with the project team, challenge the decisions that need challenging, and make sure the human side of the rollout doesn't get left behind.

That's H Factor.
🏅

A sports federation is rethinking its strategic direction but doesn't have the internal capacity to lead the process. They need someone who understands their world, can facilitate the right conversations, and help them find clarity — without taking over.

That's H Factor.
What you get
✓A senior partner in the room — not on a call
✓Full investment in your outcomes, not your invoice
✓Flexibility — a sprint, a season, or ongoing
✓Someone who leaves when the work is done — and when it is, it's yours
!-- APPROACH -->
The H Factor Approach

A human-centred path
to lasting impact.

Every engagement follows the same north star: understand first, co-create always, and leave the organization stronger than we found it.

Grounded in Service Design & Human-Centred Design (HCD)
👂
01

Listen Deeply

We start by understanding your people, your customers and your real challenges.

🤝
02

Co-Create

We partner across teams to design solutions that fit your reality — not a template.

🧭
03

Bring Clarity

We align strategy, data and technology to create clear, actionable plans your team can own.

🚀
04

Drive Impact

We execute with focus and measure what matters most — outcomes, not just outputs.

Why H Factor

Human-first thinking.
Practical transformation.

✓

Human at the Centre

We design with empathy and build solutions that improve real lives — not just metrics.

✓

Partner, not vendor

I step in as a partner — in your meetings, with your teams, invested in your outcomes. When it works, you own it. That's the point.

✓

Impact that Lasts

We focus on outcomes that create value today and resilience for tomorrow. The best consultants disappear.

25+
Years of hands-on experience
6
Sectors navigated
30+
Organizations transformed
EN/FR
Bilingual — French & English
Hicham Laaouan
About H Factor

Hi, I'm Hicham.

I don't show up as a consultant. I step in as a partner — in your meetings, with your teams, fully invested in your outcomes. My role is to conduct: bring out what's already in your organization, align the moving parts, and make the transformation yours — not mine.

After years embedded in organizations across financial services, sports federations, public institutions and nonprofits, I founded H Factor around one stubborn belief: transformation works when you put the human variable back in the equation.

Curious about the full story?

Twenty-five years. Dozens of organizations. One constant thread — the human variable. From early digital marketing at TELUS to complex transformation programs across government, transport, health and financial services, every chapter has been about the same thing: understanding what people actually need, and building the conditions for real change to happen.

2001 – 2008
TELUS Québec
Where it started.
Telecommunications · Digital Marketing

Built digital marketing strategy for the Québec market at TELUS — learning how large organizations actually work, how to move people and metrics, and why content and context matter as much as technology.

TELUS Québec
🌱
⚡
2008 – 2017
CGI
Going wide across sectors.
Energy · Financial Services · Telecom · Entertainment

A decade of senior digital strategy, UX, and project leadership across some of the most complex organizations in North America. Every engagement deepened the conviction that transformation only sticks when it's built around people.

Énergir Desjardins CitiFinancial Charter Communications SaskTel Cirque du Soleil IAMGOLD metro
2017 – 2024
Deloitte Digital
Going deep in public & social sectors.
Government · Transport · Health · Retail

Complex, high-visibility transformation programs where the stakes are real — public services, mobility, healthcare access. Leading CX strategy, HCD, service design and program governance for organizations that can't afford to get it wrong.

CCQ exo ARTM RAMQ ANQ CBHSSJB BMR
🔭
🎯
2024 – Present
H Factor
Putting it all together.
Sport & Governance · Legal · Financial Services · Nonprofit

Twenty-five years of experience distilled into one clear offer: fractional transformation partnership, human-first, with the right people around the table. Every mandate starts with listening and ends with organizations that own their transformation.

SOQUIJ WADA / AMA Desjardins FQU Opération Père Noël
Education
🎓

B.A.A. — HEC Montréal

International Business & Marketing

🔬

B.Sc. — McGill University

Biochemistry — because understanding complex systems starts at the molecular level.

Work

Work that matters.
Stories that show it.

Sport & Governance

Rethinking culture at an international anti-doping body

Mixed-method research to surface what people were actually experiencing vs. what leadership believed was happening — athlete-centred by design.

The most powerful transformations start with the courage to look honestly at where you actually are.
Financial Services

CRM strategy for a major Canadian financial institution

A high-stakes evaluation that went beyond features — assessing strategic fit, user needs, and change readiness to produce a decision-ready narrative.

The best technology decision is the one your organization is actually ready to live with.
Nonprofit / Social Impact

Strategic advisory for a beloved Québec community organization

Embedded board-level work to help a mission-driven team navigate growth without losing its soul — stronger governance, clearer priorities.

The organizations that last aren't just fuelled by purpose. They're built to carry it.
Network & Partners

The right expertise.
At the right moment.

H Factor is a boutique practice by design — backed by a curated network of senior practitioners mobilized around your specific challenge. No bench billing. No unnecessary overhead.

Hand-picked
Every collaborator personally vetted
Scalable
Expertise adapts to the challenge
One point
Of accountability — always Hicham

Research & Insights

Qualitative & quantitative, user interviews, data synthesis

UX & Service Design

Journey mapping, prototyping, co-design facilitation

Product Engineering

Full-stack development, architecture, build-to-scale

AI Expertise

Applied AI strategy, model selection, responsible governance

Change Management

Org readiness, training design, adoption strategy

Sector Specialists

Financial services, sports federations, nonprofits, public institutions

Communications & Content

Bilingual strategy, stakeholder engagement, internal comms

Not the right fit?

If I'm not the right person for your challenge, I'll tell you honestly — and point you to someone in this network who is.

Ready to create human-centred impact?

Let's start a conversation about your goals and how we can help you get there — no intake forms, no automated responses.

Let's Talk

No intake forms.
No automated responses.
Just a real conversation.

Whether you have a clearly scoped mandate or just a persistent sense that something needs to change — all of it is welcome here.

✉
hicham@hfactor.ca
✆
514-831-3368
📍
Montréal, Québec
linkedin.com/in/hichamlaaouan

The best partnerships I've built started with someone who wasn't sure they were ready to reach out. I'm glad they did.

Hicham Laaouan